Accountability and transparency

We are committed to being transparent, accountable and responsible in all of our operations, and this commitment goes all the way up through our organization.

As an international company with operations in three countries, we have a shared set of values which lead our actions and ensure we are in all step and operating in to similar goals, standards and values.

Our values reflect this commitment and are applied across the entire value chain of our business operations – from our business planning through to delivering a fresh salmon to the market - we are committed to ensuring we are the kind of company you can feel good about supporting.

Our five overarching values are:
Business Mindedness
How: We always seek opportunities that generate profit and reduce cost.
Why: Creating shared and local value is the purpose of our business.

Corporate Responsibility to Society
How: We conduct our business in a responsible manner to add value to the society.
Why: Our company has a responsibility to the people and communities where we live, work and farm, and to supporting local environments and ecosystems. We need healthy, clean oceans and surrounding ecosystems in order to farm.

Integrity
How: We are loyal to our standards and base our decisions on fairness and respect.
Why: Integrity, a consistent approach throughout our operations helps us to build morale and pride and to earn trust both as individuals and as a company.

Sharing successes and concerns
How: We share information pro-actively and engage colleagues and stakeholders in both achievements and dilemmas.
Why: Transparency and involvement create trust and improve the quality of decisions and outcomes.

Long-term perspective
How: Long term profit comes before short term gain.
Why: Success is defined by value creation over time and lasting customer satisfaction